When you let OTTO do your SEO, you'll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.
Agencies and enterprises shouldn't juggle spreadsheets, screenshots, and siloed dashboards. Report Builder™ turns raw SEO data into white-label, client-ready reports with real-time performance insights — including the industry-first Portfolio Summary™ dashboard.
Reporting Automated
Data Source Integrations
Faster Client Reviews
"Search Atlas is the only tool on the market currently that operates at the speed in which the market is moving. It has tools that respond faster, do a better job at reporting the data, and update the data sooner."
Report Builder™ by Search Atlas is the first fully integrated reporting platform designed for agencies and multi-brand enterprises. It automates SEO, content, and performance reporting into one streamlined, client-friendly dashboard.
Instead of wasting hours creating PowerPoints or stitching screenshots, Report Builder™ gives you real-time insights and white-label exports that impress clients and accelerate decision-making.
Monitor portfolio-wide SEO performance with a unified health score, automated categorization, and at-a-glance executive views.
One score, three categories (Biggest Wins / Stable / At Risk). Know exactly where to focus.
Daily refresh + week-over-week tracking shows whether changes are noise or true shifts.
Turn multi-account complexity into clarity for stakeholders.
Instantly consolidate rank tracking, backlink metrics, GA4, GSC, and GBP data.
See portfolio health at a glance with a unified score and smart account categorization.
Deliver reports under your own brand, customized for each client.
Unify reporting across product lines and portfolios with automated portfolio views.
Track performance daily with historical context and week-over-week trends.
Generate CSV, PDF, and client-friendly dashboards instantly.
| Feature | Report Builder™ (Search Atlas) | Semrush My Reports | Ahrefs Dashboards | SE Ranking Reports | AgencyAnalytics | Serpstat Reports |
|---|---|---|---|---|---|---|
| Integrated SEO + Content Reporting |  Yes |  Partial | Limited | Yes | Yes | Yes |
| Portfolio Summary™ Health Score | Industry-first | | | | | |
| Smart Categorization | Biggest Wins / Stable / At Risk | | | | | |
| White-Label Reports | Included | PDF export | Not native | | | Limited |
| Multi-Source Integrations | GA4, GSC, GBP, Rank Tracker, Backlinks | Limited to GA/GSC | Limited to Ahrefs data only | Limited to GA/GSC | GA4, GSC, GBP, and more | Limited |
| Real-Time Data | Daily + Trends | Manual reports | Periodic | Refresh only | Live | Periodic |
Link GA4, GSC, GBP, heatmaps, backlinks, rank trackers, and more with one click.
Portfolio Summary™ , SEO performance, content metrics, or custom dashboards.
Export as branded dashboards, PDFs, or live links to wow clients and executives.
Stop spending hours building client decks — automate reporting and focus on strategy.
Unify performance across product lines and portfolios with the Portfolio Summary™ view.
Prioritize underperforming accounts and showcase wins in seconds.
See portfolio health and performance trends in a single score.
The Portfolio Summary™ dashboard provides a unified 0–100 health score with categories for Biggest Wins, Stable, and At Risk. Scan domain cards, review key performance insights, and track missing data instantly. Move from scattered reporting to a single, high-level view of multi-site visibility.
AI Summaries analyze modules like Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker in real time. Spot what’s working with positive highlights or receive neutral overviews when improvements are needed. Refresh insights anytime with a single click.
Report Builder™ connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, Backlink & Domain Metrics, and more into a single, client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in real time— all in one place.
Report Builder™ delivers white-label dashboards and exports tailored to each client. Choose exactly which data sources and modules to include, apply custom branding, and define delivery frequency — weekly, monthly, or quarterly. Once scheduled, reports refresh automatically with the latest insights, so clients always see current performance without manual effort.
Report Builder™ setup takes you from raw data to ready-to-send reports in just a few clicks. Define your URL, location, date range, and comparative data, then toggle on integrations from GA4 to GSC, Ads, OTTO SEO, and more. Add recipients, set delivery schedules, and choose your layout to launch fully automated client reporting.
The Portfolio Summary™ dashboard provides a unified 0–100 health score with categories for Biggest Wins, Stable, and At Risk. Scan domain cards, review key performance insights, and track missing data instantly. Move from scattered reporting to a single, high-level view of multi-site visibility.
AI Summaries analyze modules like Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker in real time. Spot what’s working with positive highlights or receive neutral overviews when improvements are needed. Refresh insights anytime with a single click.
Report Builder™ connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, Backlink & Domain Metrics, and more into a single, client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in real time— all in one place.
Report Builder™ delivers white-label dashboards and exports tailored to each client. Choose exactly which data sources and modules to include, apply custom branding, and define delivery frequency — weekly, monthly, or quarterly. Once scheduled, reports refresh automatically with the latest insights, so clients always see current performance without manual effort.
Report Builder™ setup takes you from raw data to ready-to-send reports in just a few clicks. Define your URL, location, date range, and comparative data, then toggle on integrations from GA4 to GSC, Ads, OTTO SEO, and more. Add recipients, set delivery schedules, and choose your layout to launch fully automated client reporting.
The Portfolio Summary™ dashboard provides a unified 0–100 health score with categories for Biggest Wins, Stable, and At Risk. Scan domain cards, review key performance insights, and track missing data instantly. Move from scattered reporting to a single, high-level view of multi-site visibility.
AI Summaries analyze modules like Site Explorer, GSC, GA4, Facebook Ads, and Keyword Rank Tracker in real time. Spot what’s working with positive highlights or receive neutral overviews when improvements are needed. Refresh insights anytime with a single click.
Report Builder™ connects GA4, GSC, Keyword Rank Tracker, Local SEO Heatmaps, GBP, Backlink & Domain Metrics, and more into a single, client-ready dashboard. Track sessions, conversions, impressions, clicks, rankings, and local visibility in real time— all in one place.
Report Builder™ delivers white-label dashboards and exports tailored to each client. Choose exactly which data sources and modules to include, apply custom branding, and define delivery frequency — weekly, monthly, or quarterly. Once scheduled, reports refresh automatically with the latest insights, so clients always see current performance without manual effort.
Report Builder™ setup takes you from raw data to ready-to-send reports in just a few clicks. Define your URL, location, date range, and comparative data, then toggle on integrations from GA4 to GSC, Ads, OTTO SEO, and more. Add recipients, set delivery schedules, and choose your layout to launch fully automated client reporting.
Report Builder™ is an automated, white-label reporting platform inside Search Atlas. It consolidates SEO, content, and portfolio data into one dashboard and delivers scheduled reports automatically.
Report Builder™ is an automated, white-label reporting platform inside Search Atlas. It consolidates SEO, content, and portfolio data into one dashboard and delivers scheduled reports automatically.
Yes. Portfolio Summary™ is a core feature, giving you a unified health score (0–100) and smart categorization (Biggest Wins, Stable, At Risk) across all accounts.
Frankie Fihn
Founder @ Beyond Agency Profits
“We are canceling Ahrefs, Majestic SEO, SemRush and a few others. You need to check out this tool. This is like GHL 3 years before people realized how cool it was. I haven’t seen anything that makes ranking this easy. If you offer SEO, it saves you 90% of the grunt work.”
Josh Nelson
CEO & Founder at Plumbing & HVAC SEO Founder & CEO at Seven Figure Agency
“If you want to be on the cutting edge of SEO, Search Atlas is absolutely where it’s at. The most innovative SEO platform out there is Search Atlas.”
Perry Belcher
Co-Founder at DigitalMarketer
“Search Atlas is the number one ranked search engine tool in the world right now! As someone who’s been in SEO for 15 years, I’ve seen everything change. The tools offered by Search Atlas, including their powerful OTTO tool, are game-changers. We’ve integrated them into 36 of our blog properties, and the results are astounding. OTTO evaluates every blog post automatically and provides actionable insights on how to improve rankings. It keeps up with all the changes in Google’s algorithms, ensuring your content is always optimized. In my experience, other tools on the market are overhyped and overpriced compared to what Search Atlas delivers. If you’re serious about SEO, you won’t find anything better than Search Atlas!”
Dan Kelly
@DanKelly
“We’ve recently helped a remodeling business go from being completely unranked to holding the top spot on Google Business Profiles! Through targeted strategies and relentless optimization, we made sure they stood out to the right audience at the right time. Imagine what being #1 could do for your business — more leads, more calls, and more projects.”
Clayton Joyner
@clayton_joyner
“Hey guys!!! Big shout out! I took over a brand new site with zero history and this company literally shared the same brand name as a million nearby competitors. We have crushed! This is with ZERO backlink purchasing! I am evangelizing.”
Abdul Ahmed
@abdul_ahmed
“Connecting sites in Search Atlas to GSC GBP and GA pulls in so much usable and easy to understand data it’s an absolute goldmine. Never seen anything like it.”
